Project Bandi is a venture by Sakshi Mehra - aiming to change the way the world looks at male attire. They’re on track to becoming one of India’s leading menswear brands for festive attire with an excellent social media presence and an impeccable branding strategy.
In April 2024, Sakshi connected with us for an overhaul of her digital marketing. She was looking for a creative fashion marketing agency to delegate her marketing tasks to, something we specialise in.
Upon on-boarding the brand, our first focus was understanding the brand aesthetic and vision. Since the IG page was in need of a visual revamp - we dove deep into imagining and creating new concepts and campaigns for the brand.
And this meant that the need of the hour was a photoshoot.
People familiar with the industry will know how messy shoots can get and how the expectation and execution can vary if not done right. After multiple meetings, strategy alterations, model selections, and a whole lot of back & forth, we put together a campaign shoot for the brand’s new collection called ‘The Archives’, wherein the outcome revolved around an editorial concept for the photo & video content - leaving the brand with a premium look.
With the content from the shoot in hand, we were able to create a gripping social media design, which helped in the elevation of the brand’s digital presence. Establishing the social media structure and locking in the brand aesthetic paved the way for the next step which required a ‘Behind the Scenes’ shoot.
Conceptualised as a behind the scenes showcase of the factory and the workshop, our aim was to build brand trust by showcasing the hands and faces behind the making of the products. We introduced the karigars and managing staff - essentially the backbone of Project Bandi - to the audience, to create a strong storytelling mix of content.
In just a few months, we were really able to add to the editorial presence of the brand and what we’re doing with them currently is rather a big undertaking - With the help of a partner performance marketing agency and a partner website development company, we are working on recreating the brand's website which will be spending on getting traffic for high value conversions. Then, Sakshi can scale this into a 100 crore brand in a few years with her vision and a bit of help from us.
We do love taking on full services fashion marketing contracts for menswear brands because we've done it so many times now and we know the secret sauce to get the most out of the brand's sales channels with some smart content and projects strategy.
Comentarios